Starring Jin Goo, Park Ha Sun, Jo Hyun Jae and Han Chae Young.
As always happens on Kdrama Airlines, only the attractive people get to sit next to each other in first class. Ad man Eddie Kang (Or "Addie" as the subs have it over at Viki) can't have a moment's peace without a beautiful woman trying to hit on him. Such is the burden of handsome and successful men. The woman keeps addressing him as Mr. Eddie, which naturally makes me think of The Courtship of Eddie's Father. Anyone? Anyone get that? Anyone?
So the woman/actress keeps bothering Mr. Eddie which allows the audience to learn that he'll be working at Geumsan Advertising. Oh, his business card does say 'Addie Kang'. Well, too bad. I'm gonna call you Mr. Eddie.
Cut to Lee Tae Baek going through a group job interview. (Quick check. Nope, never saw anything Jin Goo's been in.) He's not doing very well since his academic background is quite spotty. Still, he tries to glide by with his slick tongue and flashy self promotion. Note: I'm already not liking the director here. When Tae Baek simply stands up, there's no reason I have to see it three times at three different angles.
Feeling he successfully bamboozled the interviewers, Tae Baek is out enjoying his sweet motorcycle when he nearly runs over a hapless pedestrian. I'm going to assume this is Baek Ji Hoon. He manages to stop before hitting her but he does end up crushing a bottle of booze she was fetching for her demanding boss, Go Ah Ri.
Tae Baek returns to his day job to help out his hyungs in setting up a giant billboard advertising a car. The billboard is to be hung outside a building, directly across from Geumsan headquarters. But when Go Ah Ri looks out her office window, she's mortified to see the billboard is hanging vertically instead of horizontally. Ah Ri orders Ji Hoon to get this mess straightened out immediately or she's fired as well as those nincompoops.
Mr. Eddie is already arriving at work when he sees the vertical billboard. I think it works. It makes the car look like a rocket about to shoot up into space. But I don't work in advertising so my two cents aren't worth a plug nickel. Mr. Eddie gets a phone call from the Geumsan president/Mr. Eddie's father, chewing him out to hurry up and get to work.
This is only ten minutes in and I feel like I've been watching for ten hours.
Ji Hoon runs over to the building next door and warns Tae Baek that if they don't get the billboard put up vertically, they ain't gettin' paid. The gang jumps into action and get the billboard corrected before the president of the car company arrives at Geumsan. Resting up on the roof, Tae Baek defends his reasoning for originally hanging the billboard the way he did. At least that would get people's attention. Now the billboard is just another boring ad. (I agree.) Just then Ji Hoon gets a call from Mr. Eddie ordering her to have the billboard put back the way it was.
This time Ji Hoon dons a hardhat and hooks herself up to the ropes, going over the side of the building with Tae Baek to help him with the gigantic billboard that we're supposed to believe only two people are needed to move it. Meanwhile over at Geumsan, Ah Ri is having difficulties holding the car president's attention. He's not impressed with their ad campaign. (Neither am I. Hey, old man. Let's you and me blow this joint and go get a beer.)
Mr. Eddie respectfully asks the car president for two more weeks to deliver a new campaign that he would like. The car president gives him only thirty seconds. Go! Mr. Eddie pushes a button, activating the window blinds, to grandly reveal the now vertical billboard of the car. Thrilling music is played. Won over, the grumpy old man deems to give Mr. Eddie his two weeks.
Mr. Eddie meets with his team of outrageously dressed advertisement people. He butts heads with Ah Ri constantly. In Kdramaland, that means love.
Tae Baek has a simple dinner with his poor grandmother and sister. We see he has some pictures of him with Ah Ri back when she was a nerd but still didn't look like Han Chae Young.
Tae Baek learns that Geumsan hasn't paid the billboard company, therefore he and his buds can't get paid. He decides to go over to Geumsan and rattle some cages. This is when he discovers his long lost Ah Ri is the person in charge of him not getting paid. (He calls her by a different name, though.) Ah Ri is not pleased to see him after all this time. She coldly explains to him that when she changed her name, she changed her entire world. There's no room for Tae Baek in Ah Ri's new, successful life.
Tae Baek ends up heart broken by Ah Ri and Ji Hoon ends up slapped by Ah Ri.
Music video interlude.
That evening Ji Hoon drops by a sporting goods store to talk with her ahjumma. Sitting out in his car, an old man watches Ji Hoon through the window.
Someone smears vaseline on the camera so Tae Baek can have a flashback of happier times with Ah Ri back when she went by her original name.
Yet another music video interlude! How many are they going to have in one episode?
Tae Baek gets inspired by a little kid who can't act. He's working on his own ad campaign for the car. He corrals Ji Hoon into helping him bring his idea to fruition. He then... turns it all over to Ah Ri so she can turn it in as her own work (which she does.) She calls Tae Baek to break the news to him that the idea was turned down. Yet later Mr. Eddie is looking at the proposal and suddenly changes his mind. So in a sense Ah Ri didn't steal Tae Baek's work as he gave her permission to use it as her own, and she didn't technically lie to him as at the time she called Tae Baek to tell him the bad news Mr. Eddie hadn't taken a good look at Ah Ri/Tae Baek's work. Still, you know this is supposed to create conflict.
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